Afif Ghannoum - What Consumers Really Want: Data-Driven Opportunities in Omega Nutrition

In his presentation at the 2026 Regenerate Symposium, Afif Ghannoum, Founder & CEO of CPG Radar, shared ten data-driven insights into omega-3 consumer preferences, product performance, and opportunities for innovation. Drawing on 4,038 consumer posts, 2,530 human omega-3 products, customer reviews, label data, and 12 months of sales data, Afif explored what consumers value most and where the category has room to improve. His findings revealed that while consumers generally trust omega-3 efficacy, their purchasing and repeat-use experiences are shaped by practical factors such as taste, smell, price, ease of swallowing, packaging, and dose. The presentation also explored opportunities for plant-based oils, non-gelatin delivery formats, simpler formulations, and clearer product messaging. Afif’s central takeaway: the next wave of omega-3 innovation will depend not only on demonstrating benefits, but on creating products that consumers enjoy taking, understand, and want to buy again. Watch the full presentation for consumer insights and actionable takeaways for omega-3 brands, product developers, and industry leaders.